Why are a television show's ratings so important? I know you are shocked to hear that it is about making money. *grin* The network wants to sell commercial time to various companies. In order to do so, they need to be able to tell them that their message will be viewed by an enormous number of viewers..... who equal buyers. Next, the ratings are broken down into the coveted 18 to 49 age group. Those who fall in that demo are thought to be the ideal consumers with disposable income. As I am sure you know, the networks get their tv audience numbers from the Nielsen Ratings company. Unfortunately, it is a convoluted & hard to understand system of sample households, meters, diaries, surveys, Fast Nationals, Live Plus 7......
I hope that kinda made sense :) That is why we need to continue contacting the companies that advertise during Moonlight. We want them to know that they are reaching buyers by paying CBS to air commercials while our show is airing. Encourage them to stay with Moonlight when it returns again in April.
We've all been complaining about our viewership of Moonlight not counting because we don't have the Nielsen box. Please, continue to join me in sending feedback & postcards to CBS. Tell them that we watch our show every week, but don't count in the ratings since we are not Nielsen families!
This is a repost of the advertisers I was able to write down while watching the recent reruns of Fever (#1x04) and Arrested Development (#1x05) episodes.
Kay Jewelers
Stouffer's
Cover Girl Lash Blast
Fiber Choice
Olive Garden Restaurants
Lens Crafters
RE/MAX Realtors
Pringle's Select
Chevy Malibu
Nasonex
AT&T Wireless
Zales
Hallmark Gold Crown Stores
Dr. Scholl's
Glad Force Flex Garbage Bags
Hyundai Santa Fe
Gone Baby Gone Movie DVD Release
Citi
Nissan Murano
Scrubbing Bubbles Action Scrubber (S.C. Johnson)
Bayer Aspirin
Verizon Wireless
The Brave One ~ Jodie Foster ~ Movie DVD Release
Ford Focus
Pizza Hut
South Beach Living
Crest Pro Health Night Toothpaste
Turbo Tax
Ryobi Tools
Disney Snow Buddies Movie DVD
V8 VFusion
Glade Scented Oil Candles
Cox Digital Cable Bundle
Prilosec
LL Bean
Buick Vehicles
Kate Hudson & Matthew McConaughey's new film Fool's Gold
I want to say thank you, again, to all of you who donated blood &/or money to the Red Cross :) Keep in mind there will be a bloodmobile available at the Dallas fan rally.
