Ratings for Moonlight's Fever episode (#1x04) on the SciFi Channel

TV By The Numbers has provided the scoop on Moonlight's ratings for last Friday night.

Nielsen ratings for Moonlight tv show's 4th episode on Sci-Fi Network ~ Fever (episode #1x04) ~ on Friday, February 13th, 2009

Number of viewers ~ 1,242 million

Battlestar Galactica was watched by 1,738 million folks.

TV Guide ~ Moonlight performing well for Sci-Fi

Matt Mitovich (TV Guide) answered a Moonlight fan's questions about how well our show is doing on the Sci-Fi Network, and if there is any talk of the channel producing new episodes.

Today's News: Our Take
by Matt Mitovich

Any word on how the Moonlight reruns are doing on Sci Fi Channel? Is there any chance Sci Fi will pick the show up? — Joan

MATT : Moonlight, which averaged 7.5 million viewers during its CBS run, has been hovering around a million weekly viewers on Sci Fi, making it one of the better-performing series acquired by the cabler in recent years. That said, a wild rumor suggesting that Sci Fi is seeking to get Mick and the band back together for a Season 2 has absolutely no teeth to it.

http://www.tvguide.com/News/MegaBuzz-24-Heroes-1003005.aspx

Ratings for Moonlight's 3rd episode on the Sci-Fi Channel

Thanks to Robert Seidman at TV By The Numbers, again, for kindly supplying the ratings info for Moonlight's airing on Sci-Fi last Friday :) We had another slight bump in the numbers. Going up instead of down is a good thing *grin* For the "Out of the Past" episode (#1x02), Moonlight had 1,199 million watchers. The show grabbed 1,262 million this time out. It was the 9th highest ranked series on SciFi for the entire week.

Nielsen ratings for Moonlight tv show's 3rd episode on SciFi Network ~ Dr Feelgood (episode #1x03) ~ on Friday, February 6th, 2009

Number of viewers ~ 1,262 million

Ratings for Moonlight's 2nd episode on the Sci-Fi Channel

Nielsen ratings for Moonlight tv show's 2nd episode on SciFi Network ~ Out of the Past (episode #1x02) ~ on Friday, January 30th, 2009

Number of viewers ~ 1.199 million

As you will notice, Moonlight's viewership was up slightly from last week's 1.166. For those who wanna compare, Battlestar Galactica's ratings were down a bit to 1.560 million.

Ratings for Battlestar Galatica

Battlestar Galatica aired right after Moonlight on Friday night. I know that many of you wanted to know their ratings for comparision. As I mentioned earlier, at 8:00 pm Central/9:00 pm Eastern Moonlight had 1.166 million viewers. Battlestar Galatica was watched by 1.717 million at 9:00 pm Central/10:00 pm Eastern.

Ratings for Moonlight's premiere on the Sci-Fi Channel

The cable ratings have finally been released! Big thanks to the lovely Robert Seidman @ TV By The Numbers for tracking down the info for us :) Moonlight's premiere on the Sci Fi Channel was watched by just over a million people. We need to continue spreading the word for new folks to tune in every Friday night. I have talked to several people recently in random lines, at restaurants, etc who had no idea Moonlight was gonna be replayed on Sci-Fi. A friend living in TX also informed me that she does not get the channel on her cable service. BOO!

Nielsen ratings for Moonlight tv show's debut on SciFi Network ~ No Such Thing as Vampires (pilot episode #1x01) ~ on Friday, January 23rd, 2009

Number of viewers ~ 1.166 million

Photograph : Mick St John (Alex O'Loughlin) and Beth Turner (Sophia Myles) Moonlight tv series image from funeral scene in pilot episode (No Such Thing as Vampires #1x01)

TV Guide ~ Question regarding CBS and ratings

Another concerned fan asks Matt Roush to try to explain how CBS looks at ratings when deciding its television programming & schedule.

Ask Matt

Question : I'm so frustrated! How many times do I watch a CBS show at 9 pm/ET on Friday after Ghost Whisperer and it gets cancelled? First, Close to Home, then Moonlight, and now The Ex List. Out of the three, Moonlight was the best, followed by Close to Home. The Ex List wasn't great, but it wasn't terrible TV. To me, it was better than watching Supernanny at that same time. My question is this: When will CBS get a show and leave it there? Why must CBS be so specific about ratings, and dump a show if it doesn't hold Ghost Whisperer's ratings? Is there any way for the suits at CBS to hear us "regular folks" who are actually the ones watching the shows? I just don't get it, but maybe it's because I'm not familiar with the way TV Networks work. It's just very frustrating. It almost makes you not want to watch anything anymore for fear it will be canceled. This 9 pm time slot on Friday on CBS is the worst. But I know there are other shows in danger of cancellation (Pushing Daisies, etc.). Why do they expect so much from "ratings?" — Mary M.

Matt Roush : This Friday time slot is the last tough nut for CBS to crack. (The network finally fixed its Tuesday 10 pm/ET problem, where shows had gone to die ever since Judging Amy packed it in, by moving Without a Trace there.) Simply put, ratings are the necessary evil by which the network business still functions. Even in these technologically transitional times, it's the measurement system by which shows live or die, and Fridays are particularly challenged as the viewing levels on the night continue to dwindle. Finding a show that fits between Ghost Whisperer and Numb3rs has proved particularly vexing, and going the supernatural or romantic-comedy route the last two seasons hasn't met CBS's expectations. (In retrospect, giving Moonlight a second season to develop might not have been such a bad idea.) I keep seeing speculation in the trades that plugging in the summer hit Flashpoint would make the most sense, and I guess we shouldn't expect anything else from CBS beyond yet another procedural hour.

http://www.tvguide.com/Roush/Roush-House-Daisies-58319.aspx

Thank you, Eva, for sending me a message to be sure I had this info!

The Ex List is no longer on the CBS schedule

Already........... CBS has pulled The Ex-List from its television schedule. Only four episodes have been shown thus far. All entertainment outlets are reporting that the action was caused by "lackluster" ratings. I do hate that this means more people ~ crew, cast & so on ~ are out of work.

Last Friday's episode finished in second place behind NBC's Crusoe (5.92 million) again. It also was 2nd in the demo. ABC's Supernanny was #1 in the demo with a 1.7/5 rating.

Fast national ratings numbers for The Ex-List ~ Friday, October 24th, 2008

5.65 million viewers ~ 18 to 49 demo 1.6/5 share

A rerun of the show NCIS will air this Friday in place of The Ex List.

Ratings for The Ex-List episode on Friday, October 17th

For those who have asked, here are the Nielsen ratings for The Ex-List episode last night. The show was second in its time slot again this week. Over on NBC, the television premiere of the new series, Crusoe took 1st place. The Ex List was #1 in the demo for that time period.

CBS won the night with Ghost Whisperer & Numb3rs, as usual.

Fast national ratings numbers for The Ex-List ~ Friday, October 17th, 2008

6.35 million viewers ~ 18 to 49 demo 2.0/6 share

The Ex-List ratings for 2nd episode decline from premiere

I've received several emails asking how The Ex List did in the ratings last night. The numbers for its second episode actually declined from the premiere.... by over a million viewers. It also was in 2nd place during the time period, which was won by NBC's Deal or No Deal (with 6.52 million viewers). However, The Ex-List did take 1st place in the 18 to 49 demographic category.

Fast national ratings numbers for The Ex-List ~ Friday, October 10th, 2008

5.71 million viewers ~ 18 to 49 demo 1.9/6 share

TV Week ~ ‘Ex-List’ Can’t Top ‘Moonlight’

More media & entertainment sources are picking up on the fact that The Ex-List's ratings were much lower than Moonlight's debut numbers.

TV Week
‘Ex-List’ Can’t Top ‘Moonlight’

Baseball took some steam away from football on Sunday, while CBS’ Friday premiere of “The Ex List” failed to best “Moonlight’s” launch numbers.

On Friday, CBS debuted “The Ex List” (2.0/6) to moderate ratings. “List” declined 20% from the premiere of “Moonlight,” which previously held the time period. “Ghost Whisperer” (2.4/9) held steady from its year-to-year rating, while “Numb3rs” dipped 19%.

http://tinyurl.com/4g4gq3

Thanks to Sergio for making sure I knew about this info :)

TV By The Numbers ~ the Ex-List disappoints

Friday Night Ratings: Ex-List disappoints
by Robert Seidman

Things keep getting worse for Friday nights. CBS won the night overall, but both the premiere of The Ex List and the return of Numb3rs must have been a little disappointing for the EYE network. The Ex List was down off the premiere of Moonlight a year ago, but Numb3rs was also down noticeably.

Despite the woes, CBS was the only network to have two shows place over 8 million viewers.

Moonlight Fans — I’m not sure this info is gloat-worthy, but I’m not sure it isn’t. There is no denying that Moonlight did have 8 million viewers in its premiere last year and that The Ex List didn’t. And although The Ex-List had slightly more 18-49 year old viewers than Moonlight’s finale, even in the finale, Moonlight drew 7.47 million. You can see last year’s numbers for Moonlight’s first-run airings here.

http://tinyurl.com/4on4cm

The Ex List premieres to lower ratings than Moonlight

Ratings news......... CBS' new show, The Ex List, premiered last night in Moonlight's former time slot. Guess what? The debut only managed to get 6.85 million viewers! Moonlight's pilot episode (No Such Thing as Vampires #1x01) premiered to 8.54 million watchers last year.

CBS network won the night.

Fast national ratings numbers for The Ex-List ~ Friday, October 3rd, 2008

6.85 million viewers ~ 18 to 49 demo 2.0/6 share

Moonlight & Jericho top list of genre shows with stable ratings

SyFy Portal's Michael Hinman has written a great article explaining how steady Moonlight's ratings were over its 16 episodes.

'Jericho,' 'Moonlight' Most Stable Genre Shows
By MICHAEL HINMAN

They were both unceremoniously canceled by CBS, but while the audiences for "Jericho" and "Moonlight" weren't vast, they were stable.

The two shows topped a list of 13 programs tracked through Fast National ratings from Nielsen Media Research over the 2007-08 season, showing they maintained the strongest audiences in terms of stability.

"Jericho" had a stability index rating of 92.9, according to SyFy Portal, while "Moonlight" had a stability index rating of 87.9. The numbers, which show the amount of audience retained based on the show's highest overnight rating versus its average, is meant to give a snapshot look of how much audience on average a show retained throughout the course of the season.

The two index numbers come despite "Moonlight" finishing seventh and "Jericho" 11th among the network shows tracked by SyFy Portal in terms of average overnight ratings. "Jericho," over the course of seven episodes, only witnessed a 16.7 percent total audience drop-off between its best viewership night and its worst viewership night, while "Moonlight's" audience eroded by 19 percent over 16 episodes. "Jericho" finished with an average overnight rating of a 3.9 rating/7 share, while "Moonlight" averaged a 5.1/9.

"Lost," which topped network genre shows for the 2007-08 season with a 7.7/12, finished in the middle of the pack when it came to holding on to its audience. Its stability index rating was an 81.1 that included a total loss of 26.3 percent of its audience between its highest and lowest ratings. It finished behind "Dexter" and "Heroes" to take a seventh ranking.

The CW showed solid stability in its numbers as well. "Supernatural" had a stability index rating of 86.4 to have the third best rating among the shows tracked by SyFy Portal, which included a 27.3 percent audience drop-off. "Smallville" was right behind with an 83.9 stability index rating.

"Terminator: The Sarah Connor Chronicles" had the worst rating of the 13 shows, picking up just a 50.5 that included a 59.5 percent audience erosion between its highest and worst ratings. At the same time, "Sarah Connor" also had its series premiere right after a highly rated NFL postseason game which artificially inflated its numbers for the premiere, with its second week providing more stable ratings.

"Sarah Connor" finished fourth among shows based on average overnight ratings with a 5.6/9 behind "Lost," "Heroes" and ABC's "Pushing Daisies."

Advertisers typically are looking for shows that have dependable audiences to help justify spending money on commercials, and typically shows with stable ratings have a chance to move on. Of course, that is just one of a number of factors that go into the decision-making on whether or not a show is renewed, as was evidenced by the fact that both "Jericho" and "Moonlight" were cancelled. However, seven of the top 10 shows in the stability index rating have been picked up for the 2008-09 season, leaving out "Journeyman" as the only other show with a 69.5 rating.

Of the top 10 shows based on average overnight rating, only six are returning for another season.

For a complete listing of the genre shows tracked in average overnight rating and stability index rating, click here.

http://www.syfyportal.com/pagetogether.php?id=5303&page=1

http://www.syfyportal.com/community/index.php?topic=11281.msg49532#msg49532

Why is the 18 to 49 demo so important?

The always informative Robert Seidman has written an article trying to explain a bit about the importance of the 18 to 49 demographic ratings to television networks. He discusses how he thinks this related to our beloved Moonlight being canceled. As we have discussed in lots of posts about ratings, the bottom line is money. You are not surprised, huh? Advertisers are willing to pay more to air commercials during shows that have a large demo share.

Many of you have been posting about Swingtown, and following its performance due to Nina Tassler's support of the program. As you will read, it is the main focus of Robert's piece.

Yellow highlights are my emphasis.

TV by the Numbers
CBS' Swingtown : Wanting to believe in Santa Claus
by Robert Seidman

SOMEDAY I may better understand the mechanics of the millennial mind. Until then I will wonder how shows like “Ghost Whisperer” keep going and a series like “Swingtown” fails to catch on. A period piece on CBS, “Swingtown” nears the end of its summer run with a dwindling audience despite all the elements that seemed to point to its potential for popularity. - Gina Belafonte in the New York Times’ piece, Swingtown and the Heyday of Average.

I was excited to read the rest of the piece because I thought it was going to be a commentary on the state of broadcast network television programming and how shows are positioned and promoted for success. But it wasn’t. It was just gushing praise for the doomed CBS generational show, Swingtown.

I don’t think the mechanics of the millennial mind are why Ghost Whisperer is on the air and series like Swingtown don’t catch on, but rather the mechanics of the business. You can’t push a program to Friday night and blame it on the millennial generation. They are the least likely to be watching TV on Friday. But let’s face it, by the time CBS moved it to Fridays, it wasn’t hoping the show would catch on. It was merely, as they say in baseball, playing out the string.

CBS may dismiss the notion of needing to target to 18-49 year olds and 18-34 year olds, but it’s on CBS’ mind regardless of its public comments. The question is whether a show like Swingtown would appeal to anyone under the age of 40 or so. I don’t doubt that it would, but I think what’s really going on is this: shows have a very limited time to catch on with the 18-49 crowd. The networks aren’t willing to wait it out. Genre shows like Moonlight get cancelled not because it didn’t have enough viewers, but because it didn’t have enough viewers who were 18-49 years old. If Moonlight had done 33% better in that category it would likely be back on in the fall.

It’s Not Ageism, It’s Supply and Demand

I feel obligated to write this disclaimer now anytime we right about age demographics. A lot of people cry foul at the age demos, but even though I am myself getting pretty aged, I don’t have a problem with it. Advertisers don’t want large 18-49 populations and 18-34 populations specifically because its where they want to hawk their products though in products specifically aimed at younger people that is certainly the case, as it should be. Advertisers want to reach these age demographics and are willing to pay more for them because they are far more scarce in the television world. Finding a show where you can find a large population of people in a specific age and gender are gold mines (think Grey’s Anatomy with women 18-34 and 18-49).

Reaching the 50 and over crowd is relatively easy. They watch a lot of TV, day and night, day in, day out. Availability is not scarce, and the advertisers have so many opportunities to reach that demographic in so many ways it’s less valuable to them. Because it’s harder to reach the younger demographics, it becomes more valuable to reach.

So What Was CBS Thinking?

I think CBS was believing in Santa Claus really. I understand it. It would be nice if there was a Santa Claus, the notion that such a thing could exist is very pleasing. The notion that because a show is good, and very creative and even interesting and different that just because of that it will succeed? That’s like believing in Santa Claus. Not just because of the millennial mind either but because of the nature of the way the business works these days.

A lot of the appeal of shows like Swingtown and Mad Men is just how well they nail the period they cover. I’ve yet to watch Swingtown, but I will give it a look after the Olympics and after I get caught up on Damages, Generation Kill and Weeds. But I trust the likes of Ms. Belafonte that Swingtown has captured the essence of the 1970s well. But who’s that aspect of the show going to appeal the most to? People who were alive in the 1970s! If you were even a young 18 in 1975, you’re over 50 now and outside of demos coveted by advertisers.

It doesn’t matter what the networks say publicly. Shows need to have at least moderate success among the under 50 crowd or they will fail. The leash isn’t typically long either. Shows need to score in the under 50 demos quickly. Swingtown started out OK out of the gate on Thursdays in that regard with modest success (at least for the summer) in the under 50 demographics, but then the show kept bleeding viewers.

A New Hope?

The networks actually do have the luxury of giving at least a show or two a longer leash. It’s not like the networks aren’t making money hand over fist as it is, or they wouldn’t mostly completely throw in the towel with the Friday night and Saturday night lineups. While shows like Moonlight and Jericho had a fairly sizable loyal fan base (both on the Internet and to some degree in terms of viewers) these shows struck out with the youthful demos, and they weren’t critically acclaimed.

I’m not going to fault Gina Belafonte for doing her part to save a show that she likes, I have seen several other TV critics who were digging Swingtown. I doubt in the case of Swingtown, it will make any difference whatsoever. We have two data points that suggest clearly CBS has already made up its mind on this show and is ready to move on:

It switched it to Fridays, giving Flashpoint the better Thursday night slot. Kiss of death.

It aired a *new* episode of Swingtown up against the Olympic opening ceremonies. While I’m sure not even NBC expected the stellar numbers the opening ceremonies drew, any programming executive at the other networks knew that the ceremonies would be the most-watched thing on television. That doesn’t explain why NBC Uni itself ran new episodes of Monk and Psych on USA network on Friday night, but still…

I don’t believe we need to wait for the formal announcement from CBS.

I don’t think critical praise is new hope for a show like Swingtown. Many viewers lament the “same old crap” that gets put on the air. Yay, another police, crime, lawyer, doctor procedural! I understand. But what works, works, and as long as it works, that’s likely just going to be the way it is.

A show like Swingtown needs to catch on, and catch on fast. That’s a circumstance that you’ll rarely see happen on broadcast network television, especially in the summer without a big budget for promotion.

At the end of the day, the best new hope for new, creative and different content is…cable.

http://tvbythenumbers.com/2008/08/10/cbs-swingtown-wanting-to-believe-in-santa-claus/4642

Annual tv report predicts The Ex List will lose in Moonlight's time period

Each year, Horizon Media analyzes the tv shows on the major broadcast networks Fall schedules. Their report contemplates the future of the television programs..... which they predict will be successful and which will struggle. I've selected a bit of the info from the Hollywood Reporter's article, specifically the part regarding our beloved Moonlight.

I like the word "trouncing." ;>

Report analyzes upcoming TV season

An annual television report by Horizon Media that includes speculative estimates of how every broadcast show will fare in the fall.

With ABC shifting reality veterans "Wife Swap" and "Supernanny" to Fridays in the fall, the report speculated that the network will take control of the evening from longtime winner CBS. Although CBS' "Ghost Whisperer" and "Numbers" are expected to win their time periods (including besting NBC's new drama "Crusoe"), the report has ABC's "Supernanny" trouncing the new drama "The Ex List" in the former "Moonlight" slot to tip the scale.

http://tinyurl.com/6c77oq

Ratings for Ghost Whisperer airing in Moonlight's time period

Last Friday, CBS rebroadcast an episode of Ghost Whisperer in Moonlight's former time slot. It came in second place for viewers & the 18-49 demo share.

CBS ratings for Friday, June 6th, 2008

GW repeat in its regular spot at 7:00pm cst/8:00pm est ~ 5.41 million viewers (1st), 18 to 49 demo 1.2/5 (2nd)

GW rerun in Moonlight's time period at 8:00pm cst/9:00pm est ~ 5.73 million viewers (2nd), 18 to 49 demo 1.4/5 (2nd)

Dateline (NBC) won our spot with 6.59 million viewers (1st), 18 to 49 demo 1.7/6 (1st)

Finishing the night on CBS, a Numb3rs repeat at 9:00pm cst/10:00pm est ~ 6.72 million viewers (1st), 18 to 49 demo 1.7/6 (2nd)

Ghost Whisperer ratings from Friday, May 23rd

Sorry, guys..... I have been planning to post the ratings for the Ghost Whisperer repeat that was aired in Moonlight's time slot last Friday. Everything has been soooo crazy. That is my only excuse for just now getting around to it. :)

Ratings for Friday, May 23rd, 2008. All reruns on the Memorial holiday weekend.

GW repeat in its regular spot at 7:00pm cst/8:00pm est ~ 5.14 million viewers (1st), 18 to 49 demo 1.3/5

GW rerun in Moonlight's time period at 8:00pm cst/9:00pm est ~ 5.78 million viewers (2nd), 18 to 49 demo 1.6/6

Finishing the night on CBS, a Numb3rs repeat at 9:00pm cst/10:00pm est ~ 7.04 million viewers (1st), 18 to 49 demo 1.6/6

Here are the numbers for past rebroadcasts of Moonlight for comparision.

No such thing as Vampires (episode #1x01) ~ 12/21/07 ~ 3.92 million viewers ~ 1.0 demo
Out of the past (episode #1x02) ~ 12/28/07 ~ 4.88 million ~ 1.3 demo
Dr Feelgood (episode #1x03) ~ 1/4/08 ~ 5.05 million ~ 1.4 demo
Fever (episode #1x04) ~ 2/1/08 ~ 5.72 million ~ 1.5 demo
Arrested Development (episode #1x05) ~ 2/8/08 ~ 5.45 million ~ 1.5 demo
The Mortal Cure (episode #1x12) ~ 4/18/08 ~ 5.27 million ~ 1.4 demo

Nielsen ratings, time shifted viewing and Friday night

Aside from Moonlight (I make time to see it live.... and then over & over again), we watch our television shows at our convenience. Either recording them for later viewing or watching them online. That is another reason why I feel that the Nielsen rating system is out of date. Lots of you have joined the ratings project by sending postcards to CBS letting them know we never miss an episode of Moonlight, but are not counted by Nielsen.

TV Guide's Matt Roush touches on this issue, as well as Friday night ratings in general. I could not agree more with this part ~ "I think CBS made a short-sighted error by scrapping Moonlight, undervaluing the buzz potential for the show and especially its star."

YES.... the Moonlight DVD set will be a huge seller! I'm already on the waiting list to get mine.

Roush on Moonlight

Question :
Along with millions of others, I'm a big fan of Moonlight. Although its ratings were not great, it usually won its timeslot on Friday night. I also realize Friday is not a big viewership night, but I think a lot more people were watching Moonlight than the Nielsen ratings indicate. From what I can tell, since it's on Friday night when many people are out on the town, it seems that many viewers DVR it and watch it the next day. Then there are the viewers who download full episodes, not to mention all the YouTube videos that fans make. I'm also willing to bet that when the DVD for Moonlight comes out, it will be a big seller. Are networks taking this non-traditional viewing into considersation when making renewal decisions? It seems the wave of the future. — Lisa W.

Matt Roush :
All of these off-network factors are coming into sharper focus as the networks make tough decisions on what to renew or not renew, but still for now, the bottom line is all about how the show is performing in a specific time period, and CBS has opted to go a different direction on Friday next season with the romantic-comedy The Ex List. I've gone on record that I think CBS made a short-sighted error by scrapping Moonlight, undervaluing the buzz potential for the show and especially its star. But I'm with you when it comes to Friday-night TV. Much as I had come to enjoy Moonlight and as addicted as I am to Battlestar Galactica, I never ever watch them live. Like countless others, I am never home on Friday nights, and as long as the networks continue to program original fare on Fridays — let's hope it doesn't become another Saturday anytime soon — they'll have to take time-shifting and other new ways of watching the show into account.

askmatt@tvguide.com

Sending snail mail to the networks about Moonlight

In many of the marvelous emails & comments I have received, you have asked if I plan on closing the Moonlightfan blog. No! I'll still be here passing on any news about our show, as well as our unforgettable cast :)

CBS expects the fans to campaign for a few days and then lose interest. They don't know us very well, do they?

You are doing an fantastic job of supporting Moonlight! Remember, to get everyone you know involved. Not all Moonlight fans actually participate in the online fandoms. We need to reach out to people offline too! Family, friends, co-workers, neighbors, your second cousin once removed ~ the more the merrier!

Use the "Save Our Vampire" button at the top left on the blog to get posts with ideas for helping the Moonlight cause.

Please, keep in mind that sending emails & making phone calls is helpful. However, writing postcards & letters makes a huge impact. As we have discussed previously, it only takes a few minutes plus stamps... but the networks think it takes more effort & dedication to the show.

We are continuing our ratings project letting CBS know that the Nielsen system is old and out of date. "I am a loyal Moonlight viewer, but not counted because I'm not a Nielsen family."

CBS Network
Nina Tassler
7800 Beverly Blvd
Los Angeles, CA 90036

Don't forget about the Perpetually Cool Postcard Campaign.....
http://moonlight-united.com/images/perpetuallycoolpostcard.pdf

Now, for my usual reminder to be polite and concise ;>

Snail mail addresses :

Sci-Fi Channel
30 Rockefeller Plaza
21st Floor
New York, NY 10112

President
David Howe
Senior VP of Programming
Tom Vitale

FX Network President
John Landgraf
2121 Avenue of the Stars
19th Floor
Los Angeles, CA 90067

CW Network President
Dawn Ostroff
4000 Warner Blvd.
Bldg 168
Burbank, CA 91522-0002

USA & Sci-Fi Network President

Bonnie Hammer
30 Rockefeller Plaza
21st Floor
New York, NY 10112

Photograph ~ Mick St John ( Alex O'Loughlin ) & Beth Turner ( Sophia Myles ) looking super fab at Josef's party in Moonlight's season finale ~ Sonata ( episode #1x16 )