CW's Dawn Ostroff credits fan letters & emails with influencing decision to air Moonlight

TV Guide interviewed Dawn Ostroff (entertainment chief of the CW Network) regarding the channel's plan to air Moonlight after The Vampire Diaries. She specifically says all the email messages and letters loyal fans of the show continue to send influenced their decision! *cheer* Keep up the good work! Who knows what else Moonlight fans will accomplish. =)

In this article, Alex is also quoted about enjoying the "aggressive, animalistic side of the show."

The CW Sinks Its Teeth Into Moonlight
by Ileane Rudolph

Alex O'Loughlin fans got a bloody good summer treat when the CW acquired all 16 episodes of Moonlight, the Aussie actor's short-lived but beloved vampire detective show. "We get letters and e-mails about Moonlight all the time," says CW entertainment chief Dawn Ostroff. "And so we thought it would be interesting if we aired it following The Vampire Diaries."

Moonlight (Thursdays at 9/8c, The CW) follows the perpetually 30-year-old private investigator Mick St. John (O'Loughlin), his hedonistic buddy Josef (Jason Dohring) and Beth Turner (Sophia Myles), a young reporter whose chemistry with Mick threatens her relationship with her human fiancé. Around to cause trouble: the seductive Coraline (Shannyn Sossamon), who turned Mick on their wedding night six decades earlier.

On tonight's episode, as Mick and Beth track down a dangerous newly formed blood sucker, the potential couple have the conversation. Mick offers the snoopy journalist a primer on all things vampire. But will he reveal his own creepily romantic turning story? And will Beth bolt?

"I love the aggressive, animalistic side of the show," says O'Loughlin, who will star in CBS' buzzworthy remake of Hawaii Five-O in the fall. "I love the genre, the action and the masculinity of the character." The many passionate female fans were "awesome," he says, "but I want my pals to think it's cool." Cool, yeah, and very, very hot.

http://www.tvguide.com/News/CW-Sinks-Moonlight-1019683.aspx

Photograph ~ Moonlight tv show promo photo of Vampire Mick St John (Alex O'Loughlin)

TV Week asks Dawn Ostroff about Moonlight

TV Week's, Josef Adalian, had an oppotunity to interview Dawn Ostroff (CW's President of Entertainment). Thankfully, he asked her what Moonlight fans have been dying to know since CBS canceled our show..... if the network thought about picking it up. I had to let out a sad chuckle at her answer. How could they have seriously investigated Moonlight & yet didn't think it appealed to females?!?!? *sigh*

Ten Questions for The CW Boss Dawn Ostroff
By Josef Adalian

That giant whooshing noise heard by residents of Burbank, Calif., last week was the sound of the entire staff of The CW exhaling.

After another painful summer filled with barely-on-the-radar ratings and rumblings about the future, the first week of September produced some pretty good news for the folks at the 3-year-old network born from the ashes of The WB and UPN.

First, its cultural phenom “Gossip Girl” returned to near-record ratings. Then the super-hyped “90210” delivered network-best numbers for a scripted series. And while the Sept. 3 return of “America’s Next Top Model” didn’t wow, it did OK, given some strong unscripted competition.

At the center of the action: Dawn Ostroff, president of entertainment for the CW. While her network has done a good job of developing buzzworthy shows, from “Gossip Girl” and “90210” to “Aliens in America” and “Reaper,” translating hype into ratings has proven a tougher task.

Are the numbers for “90210” good enough to turn The CW around? Why didn’t the network pick up the CBS cult fave “Moonlight?” And are any more remakes of classic shows in the works?

Ms. Ostroff took a few minutes out of her busy week to answer 10 e-mailed questions from TelevisionWeek's Josef Adalian.

TVWeek: “Supernatural” and “Smallville” are solid players for you, and point out how well sci-fi does with your audience. Did you seriously consider picking up “Moonlight”? Is the genre a priority?

Ms. Ostroff: We look at all genres during development. Right now, in terms of new programming, we’re very focused on building The CW’s brand as a destination for young women. If a sci-fi/fantasy show came along that was really well done and would appeal to our young women demo, then we’d certainly consider it.

Of course, I only focused on the question dealing with Moonlight. To read the rest, follow this link ~
http://www.tvweek.com/news/2008/09/ten_questions_for_the_cw_boss.php

Thanks to the lovely Sergio for making sure I had this information :)

Photograph ~ CW Network President of Entertainment Dawn Ostroff