Hollywood blogger, Perez Hilton, has a post on his site about the CW Network's ratings issues... also quoting The Wall Street Journal. We have been trying to get media outlets (magazines, web pages, tv shows) to cover the ridiculous canceling of Moonlight, and also to write about Moonlight fans fighting to save our show. So, we have been contacting People Magazine, TV Guide, Ellen Degeneres, Entertainment Weekly, Variety, The Hollywood Reporter ~ you get the idea :) All of this is important because we need to reach viewers who are not part of Moonlight's devoted online fandom.
Perez has a huge audience! Let's leave comments on his blog about how lucky the CW or any network would be to have Moonlight & its ratings. That could inform a whole new group of people about our show..... and perhaps Perez will actually do a post about saving Moonlight!
by Perez Hilton
They're gonna have to work harder next season!
According to the Wall Street Journal, the home of Gossip Girl, the CW network is tanking.
The CBS/Time Warner co-venture lost 28% of its target audience of 18 to 34 year olds so far this season.
And, its ratings during this month's "sweeps" period — the all-important measure upon which future advertising rates are set — are down about 22%.
According to an insider, if things don't turn around dramatically one of the big partners is going to walk away.
The WSJ also points out that part of CW's problem is that the demo its targeting spends a lot of its leisure time on the internet. Good for us!
And, the Writer's Strike probably hastened the departure of the demo from traditional TV to the net.
Any of you youngins have advice for the suits?