I've received messages from several of you who are upset because the CW announced its Fall schedule, and Moonlight is not on it. No worries! At the upfronts, they only revealed what will air from Monday to Friday. The possible deal for Moonlight is for Sunday night, which is being programmed by Media Rights Capital not the network itself. MRC has not announced what shows they will offer in the two hour block on Sunday nights this Fall. Rumor has it that Moonlight is in the running for a spot.
Moonlight would instantly give them a huge hit with our ratings of around 8 million each week. That is why we have been contacting MRC, CW & WB to let them know that we will follow our show!
To give you an idea, here are the viewer numbers for CW shows last week..... Smallville 3.96 million, Beauty and the Geek 1.63 million, Reaper 2.47 million, Gossip Girl 2.11 million, One Tree Hill 2.20 million and Supernatural 2.53 million.
According to an article in Media Week, one of the reasons the CW partnered with MRC is "Season-to-date, female 18-34 ratings on Sunday nights on the CW are down 54 percent compared to last season." We all know that Moonlight would give them an ENORMOUS female audience with ease :)
Media Rights Capital
President of Television
1800 Century Park East
Los Angeles, CA 90067
Phone number ( 310 ) 786-1600