Showing posts with label Campaign to Move Moonlight to Another Network. Show all posts
Showing posts with label Campaign to Move Moonlight to Another Network. Show all posts

Sunday, June 1, 2008

About.com ~ Moonlight Fans Look to Sci Fi


Mark Wilson has written a new article for About.com reporting Moonlight fans continuing the campaign to save our show! It is great to see our show still in the news. That is very important. We want entertainment/media outlets to keep talking about Moonlight and our campaign. Thank you for contacting magazines, reporters, etc. Keep it up :)

About.com :
Mark's Sci-Fi / Fantasy Blog
by Mark Wilson

Moonlight Fans Look to Sci Fi

Die-hard fans of CBS's canceled vampire detective drama, Moonlight, are turning their attention to the Sci Fi Channel, which may be considering the possibility of thinking about maybe picking up the show. Or not.

Pondering the future of canceled but popular shows is like reading invisible tea leaves, because discussions are always tentative and firm commitments rarely materialize. What we do know is that Harry Werksman, who is one of the show's writers and executive producers (and a veteran of Farscape and Earth: Final Conflict, among others), told Moonlight fans recently that "talks" are under way for season 2, and that if the show were picked up by Sci Fi its hero, Mick St. John (Alex O'Loughlin), would likely be transplanted to New York City, where Sci Fi is headquartered. (Mick has talked about vampires having to move on because of their longevity, though he seems to really like L.A.)

Again, nothing is even close to agreed yet. Fans are reaching out to other networks as well, though TV Guide's Michael Ausiello has proclaimed that Moonlight on The CW "ain't happening" (true that: they've got more fantasy shows than they want already). A push to get DirecTV to sponsor Moonlight, which has a precedent with Friday Night Lights, is also under way.

Werksman also stated the obvious, which is that there can be no Moonlight without O'Loughlin. Hidden in that statement is a reminder that rest of the cast – which was replaced once already en bloc at the pilot stage – is probably expendable. Would Moonlight fans be willing to sacrifice the brassy Beth (Sophia Myles) to keep their Mick fix? Smart money says yes. But the chemistry was developing nicely between Beth and Mick in the bottom half of season 1, so producers will most likely try to keep that dynamic if Myles stays available. Beth needs to move on from Buzzwire anyway, so a move to New York will be good for her character as well.

Werksman also said that the season 1 DVD, including some commentary tracks from O'Loughlin, is scheduled for September. Meanwhile, if a TV deal falls through they'll start thinking about shopping a Moonlight movie, with the high level of fan support a strong selling point.

Fans looking to convince Sci Fi to pick up Moonlight have a number of options, including sending a "perpetually cool" postcard (pdf) to the network's headquarters at 30 Rockefeller Plaza, New York 10112. You can email them too and let them know you'll follow the show to Sci Fi.

http://scifi.about.com/b/2008/06/01/moonlight-fans-look-to-sci-fi.htm

Photo ~ Mick St John ( Alex O'Loughlin ) looking too handsome in Moonlight's season finale ~ Sonata ( episode #1x16 )

Tuesday, May 27, 2008

Grass roots campaign asking DirecTV to sponsor Moonlight

A little clarification..... Moonlight would air on which ever network picks it up ~ Sci-Fi, FX, USA, TNT, etc. To make it cost effective since cable networks have less $$$, the plan is to ask DirecTV to sponsor Moonlight. In return, they would do product placement &/or advertise their service during the show.

UPDATED INFO! Send all DirecTV emails to this address only ~ the101@direcTV.com This is the dedicated address DirecTV set up for us Moonlight fans.

Friday Night Lights not only shared Moonlight's time slot. It was also a bubble show. Our show won in the ratings, while FNL hovered around 5 million viewers weekly. You may have read about the unique deal that saved their show. NBC approached DirecTV to partner with them & share the cost of Friday Night Lights. That is how the show was saved.

Rumor has it that the Sci-Fi Channel is interested in picking up Moonlight. The problem is ~ you guessed it ~ money. Moonlight episodes cost about $2.5 million each, but Sci-Fi can only afford $1.5 million.

*** By the way.... Please, be sure to continue contacting the SciFi Network! You can see that it is having the effect that we want. YEA! ***

That is what led to the idea of Moonlight fans contacting DirecTV asking them to sponsor our show, similar to their NBC/FNL deal.

Here is more info as Leeser has kindly detailed for everyone :)

We have been noticing the threads suggesting that the fans could subsidise the remaining funds for the production of Moonlight. While that is a wonderful thought in theory, for many reasons it would not be likely to happen. Instead we may have found another option.

As most are aware, NBC recently sealed a deal with DirecTV to bring Friday Night Lights back to life, NBC’s critically acclaimed but ratings starved Friday night high school melodrama. The deal struck allows for DirecTV to air new episodes of Friday Night Lights in October, 2008, most likely on its High-def channel 101. NBC and its affiliates such as Universal HD would air the episodes starting in January, 2009.

We believe that a campaign to solicit DirecTV interest in pursuing a similar arrangement could be beneficial and profitable to the satellite provider, as well as the WB and Silver Pictures. However, our efforts will differ in that it is not the network or studio that is approaching DirecTV, but rather the fans.

Recently, DirectTV has undertaken an aggressive marketing campaign to heighten public awareness. They are trying to distinguish themselves from its rival on content as well as price and seem to be willing to spend the money to do it. Our approach will definitely be different in that NBC approached DirecTV. Since this would be a grassroots fan campaign, it will have a different marketing spin for DirecTV. How many satellite companies can say that they’ve got fans approaching them about saving their show?

It has come to my attention that financing is a big stumbling block in the potential pickup of our show. The show costs about 2.6 million +/- to make and networks are only willing to pony up about 1.5 million of what is needed. That's not good. To get the quality show we have come to expect, 1.5m isn't going to do it. Not by a long shot.

Thus, we are starting a grassroots fan campaign to get corporate sponsors to come on board and make a financial commitment to support Moonlight.

Be polite, thoughtful and encouraging when you contact these people. Stress the numbers: this show has 7.5 to 8 million viewers, that the show reached the desired 18-49 demographic, that it consistently helped CBS to win Friday nights and that loyal fans will go to/remain with any advertiser that supports their favorite show.

Right now, SciFi is definitely showing interest in our show. Let's show them how much we love it!

the101@direcTV.com

CA Office
2230 East Imperial Highway
El Segundo, CA 90245

NY Office
1211 Avenue of the Americas
6th Floor
New York, NY 10036

Saturday, May 24, 2008

Harry Werksman discusses Moonlight's future and fans


Moonlight writer & executive producer, Harry Werksman, was a special guest at the convention in LA. He spoke of his gratitude for the amazing fans of the show :) The dvd we all can't wait to get should be out in September. When asked about the future of our show, Harry said that talks continue in an effort to bring it back for season 2. If all else fails, he plans on pitching the idea of doing a movie & hopes the studio might be interested. However, they are concentrating on trying to get the show back on tv right now.

He feels the same way we do ~ there is no Moonlight without Alex O'Loughlin! Also, Harry confirmed that Alex really was nude in his freezer in the B.C. episode (#1x06). Ooooooooooooo my!

Harry brought the 3 minute Moonlight trailer they are using to shop around our show. Everyone says it was wonderful and they can't imagine any network that sees it turning us down.

Also, Harry said that IF the Sci-Fi channel does become Moonlight's new home, our Vampires will move to New York City. This does not mean that Sci-Fi or any other network has picked up our show yet. Moonlight fans must keep contacting the tv networks urging them to see what a treasure they could have in our show.

Since Harry singled them out, we definitely need to continue writing, emailing and calling Sci-Fi!


USA & Sci-Fi Network President
Bonnie Hammer
bonnie.hammer@unistudios.com
( 212 ) 413-5000

Sci-Fi Channel
21st Floor
30 Rockefeller Plaza
New York, NY 10112

President
David Howe

Senior VP of Programming
Tom Vitale

feedback@scifi.com

SciFi Network Viewer Hotline
( 212 ) 664-4444
This is the NBC switchboard number. Ask for the Sci-Fi viewer hotline.

Friday, May 23, 2008

Using USA's slogan "Characters Welcome" in our letters to the network


Sherrilina has a great idea for use in the messages we send to the USA network....

Idea for Writing to USA: "Six Characters in Search of a Network"

USA's slogan is "Characters Welcome"--so I thought that in writing to them we should definitely emphasize that slant and talk about all the wonderful and unique characters on Moonlight that are the kind of characters USA claims they are seeking. In particular, though, I thought a play on Pirandello's play title, "Six Characters in Search of an Author" might be cute and catchy and get USA's attention, as well as get our point across....So I just wanted to put that idea out there for people's postcards and letters and emails to USA, if you want to use this slogan for subject lines, etc.

http://community.livejournal.com/moonlight_tv/235052.html

USA
30 Rockefeller Plaza
21st Floor
New York, NY 10112

USA Feedback ~
http://www.usanetwork.com/feedback/#Contact

USA Network Viewer Hotline
( 212 ) 664-4444
This is the NBC switchboard number. Ask for the USA viewer hotline.

Wednesday, May 21, 2008

Warner Bros continues to shop Moonlight to other networks


As the Hollywood Reporter has confirmed, Warner Bros continues to shop Moonlight to other networks. I know that you understand how important it is for fans to keep writing, calling and emailing. You have been doing a marvelous job :) If each of us used the few minutes it takes to write a message on a postcard every day, imagine the avalanche of positive mail the networks will receive!

Yes, we want to email and call..... just remember, The Powers That Be are really impressed by snail mail. In their minds, it shows the most dedication and loyalty to a show. I don't know about you, but I'm enjoying being able to tell them how amazing Moonlight is & how much it means to me.

Reach out to people in real life! Most of Moonlight's fans are not part of the online community. We need for people offline to contact the networks too. For example, I have called & sent text messages to everyone I know asking for their help. Also, continuing to strike up conversations with people at coffeeshops (since I don't drink coffee, they are teashops to me ~ ha!), at restaurants, etc. Leaving informational flyers about joining the fight on college campuses, bulletin boards at the library & grocery stores, coffeeshops and so on.

Fans can make a difference! When Joss Whedon's Firefly was canceled by Fox, its fans stayed active for MONTHS afterward. That led to it being turned into a major motion picture ~ Serenity. Family Guy was brought back to network television after its cancelation due to the staggering number of DVDs purchased by fans. We are just as dedicated, if not more so, to Moonlight, aren't we?

I like to use the Perpetually Cool postcards, along with a stack of Oklahoma cards.... letting them know that Moonlight fans come from all over the United States & around the world.

http://moonlight-united.com/images/perpetuallycoolpostcard.pdf

Urge Warner Bros to keep shopping Moonlight. Let them & the networks know that we will follow our show!

Contact Info....

TNT Network
1010 Techwood Dr. NW
Atlanta GA 30318
Comment phone line : ( 404 ) 885-4538

FX Network
2121 Avenue of the Stars
19th Floor
Los Angeles, CA 90067
Main # ( 310 ) 369-1000
Feedback email
user@fxnetworks.com
Network President ~ John Landgraf


Sci-Fi Channel
30 Rockefeller Plaza
21st Floor
New York, NY 10112
feedback@scifi.com

President (reports to Bonnie Hammer)
David Howe

Senior VP of Programming
Tom Vitale


USA & Sci-Fi Network President
Bonnie Hammer
bonnie.hammer@unistudios.com
( 212 ) 413-5000

USA Network Viewer Hotline
( 212 ) 664-4444
This is the NBC switchboard number. Ask for the USA viewer hotline.
Sci-Fi is also part of NBC. You can call this number again & leave a message for SciFi too.

USA
30 Rockefeller Plaza
21st Floor
New York, NY 10112

USA Feedback ~
http://www.usanetwork.com/feedback/#Contact

CW Network
feedback@CWTV.com
Paul.McGuire@cwtv.com
Viewer Comment Line ( 818 ) 977-6878
Main Phone Number ( 310 ) 369-1000

CW Entertainment President
Dawn Ostroff
The CW Network
4000 Warner Blvd.
Building 168
Burbank, CA 91522-0002
( 818 ) 977-2500

CW Chief Operating Officer
john.maatta@cwtv.com

Warner Bros Studio
4000 Warner Blvd
Burbank, CA 91522-0002
Phone Number ( 818 ) 954-6000

President of WB Television
Peter Roth
peter.roth@warnerbros.com

WB feed back form ~
http://www.warnerbros.com/main/help/customer_service.html

Contact the companies that advertise during Moonlight. Let them know that we will support the sponsors that support our show! I have listed them on the blog, or you can use the great resource Diane has at http://www.renewmoonlight.com/Sponsors.html

We are continuing our ratings project letting CBS know that the Nielsen system is old and out of date. "I am a loyal Moonlight viewer, but you don't count me because I'm not a Nielsen family."

CBS Network
Nina Tassler
7800 Beverly Blvd
Los Angeles, CA 90036

Mr. Les Moonves
CEO of CBS
51 West 52nd Street
New York, NY 10019-6188
( 212 ) 975-4545
Email : lmoonves@cbs.com

Please, watch Moonlight's episodes on the official CBS website as often as possible. They track the number of times each video is played. I stream them while I'm working online, cleaning house, filling out my postcards and such. We need to watch them while we can, because CBS has taken down all but two of the episodes already! At this moment, only What's Left Behind (episode #1x15) and season finale, Sonata (episode #1x16) are available.

www.cbs.com/moonlight

Photograph ~ Mick St John ( Alex O'Loughlin ) & Beth Turner ( Sophia Myles ) on the Queen Mary in Moonlight's Click episode (#1x14 ). You can get a larger photo by clicking on the image above.

Tuesday, May 20, 2008

Good news in negative Hollywood Reporter article

This is an article that James Hibberd wrote for The Hollywood Reporter. *sigh* Sadly, he agrees with CBS' decision to cancel Moonlight. He was one of the first to report about the Moonlight Blood Drive, and seemed supportive at the time.

I know that we have been nothing but positive & polite in our letters, emails, postcards and phone calls.... especially those directed to the WB. We have asked the studio to continue shopping Moonlight, and assured them of our support & intentions to follow the show to any network.

Even in this negative article, there is good news ~ "Producer Warner Bros. is still approaching cable nets, such as TNT. They’re scouting states where the show could be shot cheaper. There’s still a chance, albeit a very slim one."

Why 'Moonlight' Needed Killin'
by James Hibberd

“Very poor judgment call for CBS to have made. You weren't calculating accurately. At the NY Comic Con...it received an enormous crowd screaming for Season 2. You will kick yourself in the rear end with this grievous error! Reconsider your decision, CBS!”

That’s one of 93 hyperventilating comments on THR.com’s story of the “Moonlight” cancellation last week. Actually, it’s the very top comment -- you don’t need to burrow far down into the list to get the general idea.

“Moonlight” fans have always been scary-intense. They organized a national blood drive to try to save the show. With CBS lowering the axe, they went apocalyptic. They’re angrily emailing complaints to CBS, the media and even its studio, Warner Bros. (and the studio is, of course, the one party that’s actually trying to save the show).

In a sense, so much passion cannot be wrong. Any program that inspires this much intensity is inherently effective … even if it’s about a shirtless vampire with billowy hair and dreamy abs caught in an impossible forbidden romance with the one human who’s captured his heart.

So “Moonlight” has a devoted fan base and, sure, it deserves an afterlife … somewhere. But it did not deserve a second season on CBS. Some shows need killin’ and “Moonlight” was one of them.

The problem wasn’t the “Moonlight” ratings, precisely.

At first, the word from within CBS was that “Moonlight” would likely return. But then the numbers started going south. In the past few weeks, “Moonlight” won its time period, sure, but against mostly repeats. Even Friday’s season finale -- as if to underscore CBS’ decision -- hit a record-low 1.8 rating among adults 18 to 49.

If the “Moonlight” episodes were entirely self-contained stories, like CBS lead-in “Ghost Whisperer” and lead-out “Numbers,” a pickup could have been tempting. But “Moonlight” is semi-serialized, and ratings for such shows usually only trend one direction. Once viewers step out of an ongoing story line, they rarely step back in. This has been the case with “Lost,” “Heroes,” “Battlestar Galactica” and, yup, that CBS harbinger of cult-TV doom, “Jericho.”

Serialized shows also tend to suffer if there's any major scheduling gap. Based on how its cult-driven, sci-fi predecessors have performed, it was extremely unlikely “Moonlight” would return to higher numbers next fall. The show was going down by the head and CBS rightfully bailed.

Plus, with CBS’ “let’s get back in our box” programming strategy for next fall, “Moonlight” doesn’t fit. “Moonlight” would have stuck out on the schedule as a low-rated hangover from last season’s new experimental shows that didn’t work.

Does “Moonlight” have a chance someplace else? Producer Warner Bros. is still approaching cable nets, such as TNT. They’re scouting states where the show could be shot cheaper. There’s still a chance, albeit a very slim one.

The show’s overall cost makes it a tough sell. A lower-rated net might splurge to try and buy “Moonlight” for some publicity and fresh viewers. But star Alex O’Loughlin probably wouldn’t follow the series to anything less than a major cable net. Thanks to “Moonlight,” O’Loughlin is now in demand and is likely to wind up on another major series -- if he doesn’t stay hitched to the vampire drama.

http://www.thrfeed.com/2008/05/why-moonlight-n.html

Sunday, May 18, 2008

Sending snail mail to the networks about Moonlight


In many of the marvelous emails & comments I have received, you have asked if I plan on closing the Moonlightfan blog. No! I'll still be here passing on any news about our show, as well as our unforgettable cast :)

CBS expects the fans to campaign for a few days and then lose interest. They don't know us very well, do they?

You are doing an fantastic job of supporting Moonlight! Remember, to get everyone you know involved. Not all Moonlight fans actually participate in the online fandoms. We need to reach out to people offline too! Family, friends, co-workers, neighbors, your second cousin once removed ~ the more the merrier!

Use the "Save Our Vampire" button at the top left on the blog to get posts with ideas for helping the Moonlight cause.

Please, keep in mind that sending emails & making phone calls is helpful. However, writing postcards & letters makes a huge impact. As we have discussed previously, it only takes a few minutes plus stamps... but the networks think it takes more effort & dedication to the show.

We are continuing our ratings project letting CBS know that the Nielsen system is old and out of date. "I am a loyal Moonlight viewer, but not counted because I'm not a Nielsen family."

CBS Network
Nina Tassler
7800 Beverly Blvd
Los Angeles, CA 90036

Don't forget about the Perpetually Cool Postcard Campaign.....
http://moonlight-united.com/images/perpetuallycoolpostcard.pdf

Now, for my usual reminder to be polite and concise ;>

Snail mail addresses :

Sci-Fi Channel
30 Rockefeller Plaza
21st Floor
New York, NY 10112
President
David Howe
Senior VP of Programming
Tom Vitale

FX Network President

John Landgraf
2121 Avenue of the Stars
19th Floor
Los Angeles, CA 90067


CW Network President
Dawn Ostroff
4000 Warner Blvd.
Bldg 168
Burbank, CA 91522-0002

USA & Sci-Fi Network President
Bonnie Hammer
30 Rockefeller Plaza
21st Floor
New York, NY 10112

Photograph ~ Mick St John ( Alex O'Loughlin ) & Beth Turner ( Sophia Myles ) looking super fab at Josef's party in Moonlight's season finale ~ Sonata ( episode #1x16 )

Friday, May 16, 2008

Still accepting Moonlight demographics & a new wallpaper


Hello there ~ Just called the CBS Moonlight demo phone line number.... ( 818 ) 655-1779. As of 5:35 PM Central, it is still accepting calls!

I know that all of you are continuing to fight for our show! You are the best :)

For a little cheer up, here is a new photo of Alex O'Loughlin as vamped out Mick St John in Moonlight's Fated to Pretend episode (#1x13). I left it large enough for you to use as wallpaper. Click on the picture above for a bigger version of the image.

Here again, is the contact info we are using........

Please, continue urging Warner Bros to shop our show around to other networks. We also want to write the networks.... CW, SciFi & USA in particular.... letting them know what a goldmine they could have if they pick up Moonlight. Tell them all that we will follow our show!

Please, spread the word! You know how important it is... and, as always, I know that I can count on you.

Warner Bros Studio
4000 Warner Blvd
Burbank, CA 91522-0002
Phone Number ( 818 ) 954-6000

President of WB Television
Peter Roth
peter.roth@warnerbros.com

WB feed back form ~
http://www.warnerbros.com/main/help/customer_service.html

As I've said, I think FX would be a good home for Moonlight. After all, Alex is already known there for his great role on The Shield.

FX Network
2121 Avenue of the Stars
19th Floor
Los Angeles, CA 90067
Main # ( 310 ) 369-1000
Feedback email user@fxnetworks.com
Network President ~ John Landgraf


CW Network
feedback@CWTV.com
Paul.McGuire@cwtv.com
Comment Line ( 818 ) 977-6878

CW Entertainment President
Dawn Ostroff
3300 W Olive Ave #3
Burbank, CA 91505
Dawn.ostroff@cwtv.com
( 818 ) 977-2500

CW Chief Operating Officer

john.maatta@cwtv.com

USA & Sci-Fi Network President
Bonnie Hammer
1230 Avenue of the Americas
New York, NY 10020-1513
bonnie.hammer@unistudios.com
( 212 ) 413-5000

Sci-Fi Channel
30 Rockefeller Plaza
21st Floor
New York, NY 10112

feedback@scifi.com
President (reports to Bonnie Hammer)
David Howe
Senior VP of Programming
Tom Vitale

USA Network Viewer Hotline
( 212 ) 664-4444
This is the NBC switchboard number. Ask for the USA viewer hotline.
Sci-Fi is also part of NBC. You can call this number again & leave a message for SciFi too.

USA
30 Rockefeller Plaza
21st Floor
New York, NY 10112
You can use this same address for the Sci-Fi channel.

http://www.usanetwork.com/feedback/#Contact

Petition ~
http://www.youchoose.net/campaign/move_moonlight_to_another_network

Hollywood Reporter article confirms Moonlight is being shopped


Nellie Andreeva has written an article for The Hollywood Reporter titled "It was an odd upfront." Basically, it is about how the Writer's Strike changed the normal network pilot season and presentations. In the report, she mentions that Moonlight is being offered to other tv channels. Feels good to have more confirmation of that from the industry.

Here is the part related to our show........

The strike-impacted pilot season contributed to an unusually robust post-upfront market for the shows that didn't make the cut this year, with a number of projects, such as the series "Back to You" and "Moonlight" and pilot "The Pitts," being shopped around.

http://tinyurl.com/3l95r7

Thursday, May 15, 2008

Please, do not send emails meant for the Sci-Fi channel to SciFi Wire

I have not given out SciFi Wire's email address as a contact for the Sci-Fi channel. Apparently, people have been using it. I understand that you are trying anything and everything to save Moonlight :) This is the message they published on their site today.........

Moonlight Fans: Don't Write Me!

SCI FI Wire has been inundated with misdirected e-mails asking for the SCI FI Channel to pick up CBS' canceled vampire drama Moonlight.

SCI FI Wire is the daily news service of SCIFI.COM and has nothing to do with the programming or policies of SCI FI Channel.

All e-mails sent to scifiwire@scifi.com about Moonlight will be deleted. The SCI FI Wire e-mail address is for news tips or comments about SCI FI Wire stories.

If you wish to write SCI FI Channel, best to do so by snail mail: 21st floor, 30 Rockefeller Plaza, New York, NY 10112.

http://www.scifi.com/scifiwire/index.php?category=1&id=54173

Wednesday, May 14, 2008

The fight for Moonlight continues!


Updated with new info!

We are still fighting for Moonlight! After all, our cast, crew & writers deserve it. None of us would be satisfied if we didn't try everything in our power to save Moonlight.


Please, continue urging Warner Bros to shop our show around to other networks. We also want to write the networks.... CW, SciFi & USA in particular.... letting them know what a goldmine they could have if they pick up Moonlight. Tell them all that we will follow our show!

Moonlight United has asked us all to join in the Perpetually Cool Postcard Campaign. Here are the details ~

With today’s news that CBS has opted not to pick up Moonlight for next season, Moonlight fans have been asking what we can do next. The idea of a postcard campaign, in addition to calling and emailing, seems to be the most popular and viable option for requesting that another network pick up our show.

To make this as easy as possible for fans, and to provide a united front, we’ve created a simple .pdf file with two postcards that you can print on cardstock and mail in. We encourage fans to write their own “perpetually cool” message on the front, and write the address on the blank side.

Right now we are targeting Warner Bros. (the studio that produces the show) to ask them to find a new home for Moonlight, and the CW, which is rumored to be interested.

Time is of the essence so these cards need to get to Warner Bros. and the CW within the next 24-48 hours. Overnight delivery is your friend!


http://moonlight-united.com/images/perpetuallycoolpostcard.pdf


Please, spread the word! You know how important it is... and, as always, I know that I can count on you :)

Contact info again.........

Warner Bros Studio
4000 Warner Blvd
Burbank, CA 91522-0002
Phone Number ( 818 ) 954-6000

President of WB Television
Peter Roth
peter.roth@warnerbros.com

WB feed back form ~
http://www.warnerbros.com/main/help/customer_service.html

CW Network
feedback@CWTV.com
Paul.McGuire@cwtv.com
Comment Line ( 818 ) 977-6878

CW Entertainment President
Dawn Ostroff
3300 W Olive Ave #3
Burbank, CA 91505
Dawn.ostroff@cwtv.com
( 818 ) 977-2500

CW Chief Operating Officer
john.maatta@cwtv.com

USA & Sci-Fi Network President
Bonnie Hammer
30 Rockefeller Plaza
21st Floor
New York, NY 10112
bonnie.hammer@unistudios.com
( 212 ) 413-5000

Sci-Fi Channel
30 Rockefeller Plaza
21st Floor
New York, NY 10112

feedback@scifi.com
President
David Howe
Senior VP of Programming
Tom Vitale

USA Network Viewer Hotline
( 212 ) 664-4444
This is the NBC switchboard number. Ask for the USA viewer hotline.
Sci-Fi is also part of NBC. You can call this number again & leave a message for SciFi too.

USA
30 Rockefeller Plaza
21st Floor
New York, NY 10112
You can use this same address for the Sci-Fi channel.

Petition ~
http://www.youchoose.net/campaign/move_moonlight_to_another_network

Photo ~ Mick St John (Alex O'Loughlin) Save Our Vampire wallpaper! Just click on the picture above for a larger image to use as a background for your computer desktop, MySpace page, website, Facebook, etc.

Media Rights Capital programming CW's Sunday night lineup

I've received messages from several of you who are upset because the CW announced its Fall schedule, and Moonlight is not on it. No worries! At the upfronts, they only revealed what will air from Monday to Friday. The possible deal for Moonlight is for Sunday night, which is being programmed by Media Rights Capital not the network itself. MRC has not announced what shows they will offer in the two hour block on Sunday nights this Fall. Rumor has it that Moonlight is in the running for a spot.

Moonlight would instantly give them a huge hit with our ratings of around 8 million each week. That is why we have been contacting MRC, CW & WB to let them know that we will follow our show!

To give you an idea, here are the viewer numbers for CW shows last week..... Smallville 3.96 million, Beauty and the Geek 1.63 million, Reaper 2.47 million, Gossip Girl 2.11 million, One Tree Hill 2.20 million and Supernatural 2.53 million.

According to an article in Media Week, one of the reasons the CW partnered with MRC is "Season-to-date, female 18-34 ratings on Sunday nights on the CW are down 54 percent compared to last season." We all know that Moonlight would give them an ENORMOUS female audience with ease :)

Media Rights Capital
Keith Samples
President of Television
1800 Century Park East
Los Angeles, CA 90067
Phone number ( 310 ) 786-1600

CW Network
feedback@cwtv.com

Tuesday, May 13, 2008

Campaign to move Moonlight to another network


This photo of Alex O'Loughlin as Mick St John vamped out for a fight definitely fits how we feel!

As I have said, my loyalty is to Moonlight.... not to CBS. I will watch Moonlight no matter when or where it airs! Let's campaign to move our show to another network. A new home that will appreciate it. Since Warner Bros Television owns & produces Moonlight, they can sell it to any network. We need to urge them to shop it around. At the same time, we should encourage other television networks to pick up what CBS has shortsightedly dropped. FX seems like a great fit to me. Alex O'Loughlin is already known there from his great role as Det Kevin Hiatt on The Shield :) Of course, we are open to ANY tv network that is smart enough to pounce on Moonlight.

Tell the WB that we will follow Moonlight!


http://www.warnerbros.com/

Moonlight's WB page
http://tinyurl.com/45arce

WB feed back form ~
http://www.warnerbros.com/main/help/customer_service.html

Petition to move Moonlight to another network
http://www.youchoose.net/campaign/move_moonlight_to_another_network